When your business is looking to fill a product or service gap, what do you do? Chances are, you went online and started digging around. In fact, 60% of buyers check out new service providers on social media and short videos and webinars rank among the top five when it comes to preferred forms of content. The point is that more and more, video is how business is done. If you’re going to engage in B2B digital marketing, make sure video is part of your plan.