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Choose Your Music Carefully

Not every video needs background music, but if you’ve decided that yours does, be careful about your choices. For example, you probably wouldn’t expect to hear Norwegian death metal in a promotional video for an animal shelter. Ensure your music is suitable for your project.


Also, pay close attention to the licensing requirements of the music you plan to use. Unless you use royalty-free music or compose your own, most music is subject to stringent copyright restrictions that could land you in some seriously hot legal water if you don’t play by the rules.

Remember – a record company won’t care if you’re “only” using copyrighted songs in a short marketing video. It’s copyright infringement, plain and simple, and it could result in a costly lawsuit, so tread carefully and err on the side of caution.

TIP: There are several sites that offer royalty-free background music and sound effects, including:

  • FreeStockMusic.com

  • Incompetech.com

  • AudioMicro.com

  • RoyaltyFreeMusic.com

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