It seems that most businesses have used the pandemic to change things up. That may include a foray into e-commerce or the offering of new products. So much time with an empty store also inspired businesses to take on improvement projects. Does your space look different than it did in early 2020? From deep cleans to major renovations, show off your hard work! Try using a customer perspective by walking in the front door and proceeding through the store, stopping to look at each section. This setup works especially well for a smaller retail space. In a larger store, you could tour departments separately and even make individual glow-up videos that run daily for a week. Let returning customers know about changes and entice new customers with a store that’s full of great finds.
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