Corporate videos play significant roles in a business, for example, creating brand awareness, providing instructions and training, and advertisement functions in an interestingly peculiar way that no other form of media can.
Consumers prefer watching a short clip to reading a long blog post talking about the same thing. This is not to say that articles and blogs are not important; they still have their place.
The sight has also proven to be a powerful sense when it comes to the retention of information. This study reveals that people remember about 20% of what they read and a whopping 80% of what they perceive by sight.