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Assemble the Rough Cut Before Working Out Any Timing Issues

Once you’ve got all the clips you need imported into your editing program, it’s time to start actually putting the rough cut of your marketing video together.


Editing a sequence can get complicated quickly, so tidy up your clips as you work.

However, before you begin the painstaking process of frame-by-frame editing, get your clips roughly into place. There’s no point agonizing over precise timing issues until your video has already begun to take shape. It won’t look pretty, but it’ll give you a solid idea of which parts of your marketing video need the most work.

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