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Even though live video streaming has been popular before, it gains momentum in 2023 as well. We can’t ignore the massive power of Twitch TV that promotes live video streaming as the most engaging way to interact with the audience. On Twitch, it has started as game streaming. Although it has grown into a new content type gaining popularity among music performers, podcasters, and even yoga teachers!

Are you curious as to why live streaming is one of the most well-liked developments in 2023’s video marketing? It’s because intimacy, connection, and authenticity are at the heart of live video streaming. There are other methods outside sales talk that might help you connect with your audience.

People love to interact with influencers in almost real-time; it has become one of the major video trends 2023. It has become even more actual during the coronavirus lockdown when we all stay at home.

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Animation has always been one of the most actionable marketing practices. Just remind of Mr. Clean — the mascot owned by Procter & Gamble. This animated hero first appeared on our screens in 1958. Over the decades, he still is one of the most memorable mascots in the cleaning goods industry. Mr. Clean is one of many examples of how animation can set a powerful brand image and stick to the customers’ hearts. With the constantly growing popularity of video social media giants like YouTube or TikTok, we simply cannot ignore trends in video marketing.

Among main video marketing trends 2023, we expect the growing popularity of animated explainer videos. Even today, lots of companies all over the world use animated videos to promote their products and services creatively, educate customers about how to use them, onboard new employees, and for dozens of other corporate and marketing purposes. We anticipate seeing even more benefits of animated explanatory videos for businesses across different industries. We like how Pipedrive has implemented it by hiring ZAPPL to produce their short animated commercial.

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According to Vidyard, 94% of marketers consider video marketing to be a crucial part of their overall marketing plan. Video is increasingly essential to promote your company, connect with people, and stay competitive. We expect that these six biggest video marketing trends will dominate our online reality in the upcoming year.

1. Animated Explainer Videos

2. More Live Video Streaming

3. 360-Degree Video Experiences Will Be Desired

4. Shoppable Videos Will Make A Big Splash

5. Longer Storytelling Will Rule Engagement

6. Vloggers Will Become Even More Popular

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