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The “Call to Action” is your key takeaway and the very next step you want your audience to take. Since it calls them to act, it’s also one of the primary ways you can gauge their response. CTA Examples:

• Call our friendly staff to schedule an appointment today.

• Click the link below to schedule your free consultation today.

• Go online now to see how we can save you money.

Strong CTA’s share 5 key traits:

  • Singular

They have a single desired outcome.

  • Directive

They direct your audience to your outcome.

  • Actionable

They require your audience to action

  • Obvious

They are easily understood.

  • Measurable

A real call to action can be measured.

It’s important to remember that, you CAN NOT measure thoughts or feelings. But you CAN track behaviors and actions.

Why does your video need a call to action?

Because you’re investing in an outcome and by calling your audience to action you can begin to measure the effectiveness of that outcome. In other words, a good call to action can help you measure the ROI of your campaign.

So back to our question:

Does my video need a Call to Action?” If you want more than just a pretty video, then yes, your video needs a strong call to action. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


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Riders in the Sky have a saying, “That would be the easy way. But it wouldn’t be the cowboy way!” It seems that some people like their video production to be a challenge and think the easy way is for wimps.

So, to the tough guys, here’s the perfect formula for sleepless nights, ballooning budgets, extended deadlines, and uncomfortably long one-on-one conversations with your boss.

In other words, here’s 20 easy ways to make your video hard. Don’t Plan

  1. Make it up as you go

  2. Punt the strategy

  3. Skip the Creative Brief

  4. Make your audience “The World”

  5. Share at least 82 of your most important messages

  6. Always assume

  7. Cut corners

  8. Rush, Rush, Rush

  9. Be too busy to communicate

  10. Don’t budget

  11. Speculate on a delivery date

  12. Avoid Calls to Action like the plague

  13. Make your Call to Action a feeling

  14. Make sure everyone in your office has a say

  15. Don’t read the scripts, but approve them anyway

  16. Make changes frequently and often

  17. Don’t worry about tracking results

  18. Ditch the analytics and

  19. Steer clear of SEO

That’s it… Just a few of the easy ways you can make your video really hard. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video




  • Scene

Also called a slugline it tells you when and where the scene is set in 3 parts:

1) The first part tells you if the scene is set inside (interior/INT.) outside (exterior/EXT.) 2) The second part tells you the location of the scene 3) The third part refers to the time of the scene

EXT. FROZEN RIVER AND HILL – DAY – 1919

  • Action

This is a descriptor of what’s happening in the scene.

  • Character

The character is simple enough, it tells you who is speaking.

  • Parenthetical

A parenthetical is a description that appears below the name of a character and before their dialogue. It gives the actor the context of who they are speaking to or describes the way they are speaking.

  • Dialogue

The dialogue tells you what the character says in the scene.

Those are the five key elements of an AV or 2 column script:

  1. Scene

  2. Action

  3. Character

  4. Parenthetical

  5. Dialogue


Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


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