Clients who come to us for a company culture video are looking to attract new hires and show off what makes their companies great. If the goal is to talk about company culture, it’s a good idea to use non-actors in the video. The audience watching this kind of video is looking for authentic, accurate information about what it’s like to work for a company. Using stock footage or actors comes off as not only transparent but also inauthentic. Instead, have a b-roll of the office, outings, or whatever else speaks to the work experience of your employees. Let us interview your workers and ask them about their job and the vibe around the office. Have managers talk about their expectations for the team and how they all work together toward a common goal. This is the kind of content that rings true and makes a potential employee comfortable with and excited about working for you.
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