Editing packages such as Premiere Pro and Final Cut Pro are extraordinarily powerful and enable you to accomplish a great deal with your videos, but they’re not magic.
Don’t assume that any and all problems with your video can be fixed in post-production. Sometimes, you simply won’t be able to correct the brightness or contrast of a shot as much as you need to, or manage to isolate a single person’s voice in a room crowded with hundreds of people. Yes, it might be possible given enough time and skill, but post-production should be seen as a process to add polish and finesse to your video, not an opportunity to go back and fix mistakes that could have been easily avoided during a properly planned shoot.
And … Cut!
Hopefully, this post has given you some ideas of pitfalls you can avoid when the time comes to start producing your own marketing videos.
If you have questions about any of the points raised or anything else video-related, let me know in the comments – I’ll do my best to answer them.
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