We can think of a guide as a noun, like a teacher or mentor but it can also be a verb – to direct to or to point out. I want to suggest that when video is used as a guide, it can be both a noun and a verb. Let me share a personal example.
When my kids were young and they needed understanding, my wife and I would show them, tell them, and then lead them. The same principle is true for your video and your audience. In this analogy, video is the parent and the audience is the child, in the sense that video shows them, tells them, and then leads them. When video is used as a guide it establishes a need and gives your viewer a clear call to action. Now a call to action is just a word or phrase that prompts your audience to do something.
A call to action has 2 basic purposes.
To tell your audience what to do
To show your audience how to do it
For example, later on in this video, I’ll say, “head over to zappl.in/blog to get our free guide…” and while I’m saying that, you’ll see our URL on the bottom of the video. So to get our offer, I’ve told you what to do and I’ve shown you how to do it. Not only that, but like all strong calls to action, I’ve helped you understand by being direct and informative and I’ve made it clear and easy to follow.
A strong call to action should be:
Direct and informative to understand
Clear and easy to follow
Remember, the purpose of video as a guide is to show and tell, while being direct and informative, clear and easy. Combine that with video as perspective and a tool and your video can bring about amazing results for your audience and your business.
Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog!
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