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How to engage your audience?

those are my 6 favorite ways to engage your audience:

  • 1. Get Their Attention

  • 2. Begin At The End

  • 3. Employ Cliff Hangers

  • 4. Keep Them Guessing

  • 5. Kill The Status Quo

  • 6. Spring A Surprise Ending

Audience Engagement Strategy: Embrace the Tension

Nobody starts a joke with the punch line. Neither should your audience hear your entire outline in the first sentence of your video. That’s why one of the best ways we’ve found to engage audiences is to embrace the tension.

Busting the Myth

How many times have you heard if this, when it comes to communication?

  • First, tell them what you’re going to tell them

  • And then, tell them

  • Finally, tell them what you just told them

  1. Get Their Attention: We like to surprise viewers, shock them or make them laugh. Any way in the first few moments of your video to show them why they need to pay attention.

  2. Begin At The End: No disrespect to Maria von Trapp, but sometimes the beginning is not the very best place to start. That’s why we will tease an audience by beginning at the end of the story, then rewind to beginning and show them how we got there.

  3. Employ Cliff Hangers: In music it’s called a suspension. In film it’s called a cliff hanger. Whatever you call it, sometimes the best way we’ve found to create tension is to leave your audience hanging.


If you have questions or comments about using tension in your video, leave a comment below or send me an email to

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