Planning to intersperse shots of your team hard at work into your video, or cut away from your presenter to other footage? Then you need what videography professionals call B-roll footage.
B-roll is essentially any footage that isn’t of your primary subject. If you’re filming an explainer video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example.
Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have. Remember – there’s no such thing as too much B-roll.
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