Know What B-Roll Footage You Need

Planning to intersperse shots of your team hard at work into your video, or cut away from your presenter to other footage? Then you need what videography professionals call B-roll footage.

B-roll is essentially any footage that isn’t of your primary subject. If you’re filming an explainer video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example.

Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have. Remember – there’s no such thing as too much B-roll.

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