LinkedIn was the last one to join the video party, only launching native video in 2017. Better late than never! Ever since then video content has only grown in popularity, earning on average three times the engagement of text posts on the platform.
It is important when creating video content for LinkedIn to remember that viewers aren’t your standard social media surfers, they’re professionals typically at work with more time to view content. Which is why LinkedIn recommends videos should fall within the brackets of 30 seconds to 5 minutes. LinkedIn In-Feed posts video length: 30 seconds to 5 minutes
LinkedIn suggests that you should optimize your video length based on your ad objective. For example, for brand awareness and brand consideration videos should be under 30 seconds (15 seconds is ideal) and you should test longer videos for demand generation. Brand awareness/consideration videos: <30 seconds Upper-funnel marketing videos: 30-90 seconds Storytelling/insight videos: up to 10 minutes