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SEO and B2B Digital Marketing

A big part of B2B digital marketing is getting people to your website. Your online presence is an imperative facet of business that showcases your expertise, quality, and solutions. Given that 81% of people perform some type of online research before making a large purchase, you need to make sure you’re ready when they show up. Make engaging and informative videos that give searchers the information they want in an attractive and easy-to-consume package. Answer the questions they ask most often, show them how you’re going to solve their problem, or demonstrate how your product works. A video that covers any of these points will put you ahead in the B2B digital marketing landscape. One more note: having video on your website will boost your SEO, which means you show up earlier in an online search. Note that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative

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