Subject matter experts (SME) are kind of like non-actors with actor credibility. Having someone who is an expert on the product or service you provide speak about the benefits of your company can give a customer confidence. But it’s better if this person is NOT an actor. We’ve all seen ads that say “nine out of ten dentists recommend” and while those statistics may be true, the people on-camera are obviously actors and not dental professionals. An SME could be someone from within your company or an outsider. We will do our best to make that person comfortable on-camera so they can share their knowledge with the audience. This authority figure can help convince the audience that your company is reliable and trustworthy.
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