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Videos That Work

Wondering what kind of videos gain the most traction for B2B digital marketing? Here are a few ideas:

  • Explainers. A short video that tells an audience who you are and what you do answers a lot of questions.

  • Testimonials. Let your clients sing your praises! When a viewer watches a video that reflects their own situation, your business solution becomes highly relevant.

  • Demos. Sometimes it’s just easier to show than tell. Replace a lot of potentially awkward text with a short video that clearly demonstrates your product or service.

  • Q&A. Pay attention to the feedback you’re getting from customers and potential customers and answer common questions.

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