Videos That Work
Wondering what kind of videos gain the most traction for B2B digital marketing? Here are a few ideas:
Explainers. A short video that tells an audience who you are and what you do answers a lot of questions.
Testimonials. Let your clients sing your praises! When a viewer watches a video that reflects their own situation, your business solution becomes highly relevant.
Demos. Sometimes it’s just easier to show than tell. Replace a lot of potentially awkward text with a short video that clearly demonstrates your product or service.
Q&A. Pay attention to the feedback you’re getting from customers and potential customers and answer common questions.