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What should we not do for our video?


Riders in the Sky have a saying, “That would be the easy way. But it wouldn’t be the cowboy way!” It seems that some people like their video production to be a challenge and think the easy way is for wimps.

So, to the tough guys, here’s the perfect formula for sleepless nights, ballooning budgets, extended deadlines, and uncomfortably long one-on-one conversations with your boss.

In other words, here’s 20 easy ways to make your video hard. Don’t Plan

  1. Make it up as you go

  2. Punt the strategy

  3. Skip the Creative Brief

  4. Make your audience “The World”

  5. Share at least 82 of your most important messages

  6. Always assume

  7. Cut corners

  8. Rush, Rush, Rush

  9. Be too busy to communicate

  10. Don’t budget

  11. Speculate on a delivery date

  12. Avoid Calls to Action like the plague

  13. Make your Call to Action a feeling

  14. Make sure everyone in your office has a say

  15. Don’t read the scripts, but approve them anyway

  16. Make changes frequently and often

  17. Don’t worry about tracking results

  18. Ditch the analytics and

  19. Steer clear of SEO

That’s it… Just a few of the easy ways you can make your video really hard. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


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