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Why should we use video?

Why use video for your business? It’s a reasonable question to ask. The power of video lies not just in it’s ability to beautifully convey your story, but in it’s ability to connect and engage your audience. But how do you know your video is connecting with your audience?

We’ve talked about it before, you CAN NOT measure thoughts or feelings. You CAN ONLY track behaviors and actions.


  • Social Video generates 1200% more shares than text and images combined

  • Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.

  • YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app.


  • Companies using video enjoy 41% more web traffic from search than non-users

  • Video on a landing page can increase conversions by 80% or more.

  • 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.

  • 70% of marketers claim video produces more conversions than any other content.

Visit where you’ll find a variety of resources to help you during the video production process.

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