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How do I read a video script?



  1. Don’t forget the video column. Probably the number one obstacle I’ve seen is that people can get so focused on the audio column, that they forget the video column. So read that video column, within the context of your story. Pay attention to the locations, times of day, action, and titles.

  2. Expect a conversational tone. A good script is written for the ear and not the eye, which means a good script is conversational in it’s tone. We weren’t trying to write a technical white paper, we wrote a script, that will be spoken and shown. Which leads me to one of the most important recommendations…

  3. Read your script out loud. There is no substitute for reading your script out loud. I usually print out a hard copy of the script, close my door and walk around my office reading. If you’ve got a team that is a part of this process, sit down with them and have a table read of your script. Reading your script out loud is invaluable not only for catching typos but for getting comfortable with the way your script will sound.

  4. Read your script with feeling. The objective in reading a script aloud is to get a feel for the story. So read your script with dramatic flair, intensity, intention, and inflection to help you hear it differently.

  5. Re-read your script…again. When re-reading I’m always amazed that what sounded great one day, just doesn’t make sense the next day. That’s why I recommend that after you’ve read your script, sit it down for a few hours or days and read it again. You’ll be amazed what you’ll hear.

  6. Check your script against your Creative Brief. The message of your script should be in perfect alignment with your Creative Brief. That includes your objective, message, and your call to action. So as your reading through your script, have a copy of your Creative Brief close by to make sure your on- target.


Remember everything else is built off your approval of the video script. So use these 6 suggestions to approve your script with confidence.

  1. Don’t forget the video column

  2. Expect a conversational tone

  3. Read your script out loud

  4. Read your script with feeling

  5. Re-read your script…again

  6. Check the script against your Creative Brief

Use these 6 recommendations will give you the confidence to approve your script so you won’t need extra changes later on.

Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


 
 
 

Will video fix my business problem?


When I talk about video being magical, I’m not trying to insult your intelligence – no one really believes video is magic. But I’ve seen a lot of businesses who believe that just because they made a video about it, their problem will magically disappear. So, as a business leader, what’s the role of video? I want to share 3 ways you can think about video for your business. 1. Video is a tool – a way to communicate ideas, messages and stories. 2. Video is a fresh perspective – it helps your audience see and understand problems and opportunities from a unique point of view. 3. Video is a guide – it’s great at setting up the need and giving your viewers a clear call to action.

Here’s the reality, video is just one tool in an arsenal. It’s not your entire toolbox. While it pains me to say it, “No” video is not a magic wand that can be waved over a business problem and proof, (pause) it just disappears. My ability to speak a document out of thin air amazed my kids, but we know that my computer, printer and the wifi were part of a strategy that gave me the results I wanted. And it’s the same with video. Video has to be part of a larger strategy to move your audience to action. Just remember, the 3 ways video can help your business the most are: as a tool, as a perspective, as a guide. When used in the right context, video can be part of your solution.

Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


 
 
 

Don’t Assume You Can Fix Everything in Post-Production



Editing packages such as Premiere Pro and Final Cut Pro are extraordinarily powerful and enable you to accomplish a great deal with your videos, but they’re not magic.

Don’t assume that any and all problems with your video can be fixed in post-production. Sometimes, you simply won’t be able to correct the brightness or contrast of a shot as much as you need to, or manage to isolate a single person’s voice in a room crowded with hundreds of people. Yes, it might be possible given enough time and skill, but post-production should be seen as a process to add polish and finesse to your video, not an opportunity to go back and fix mistakes that could have been easily avoided during a properly planned shoot.

And … Cut!

Hopefully, this post has given you some ideas of pitfalls you can avoid when the time comes to start producing your own marketing videos.

If you have questions about any of the points raised or anything else video-related, let me know in the comments – I’ll do my best to answer them.


 
 
 
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