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Don’t Assume You Can Fix Everything in Post-Production


Editing packages such as Premiere Pro and Final Cut Pro are extraordinarily powerful and enable you to accomplish a great deal with your videos, but they’re not magic.

Don’t assume that any and all problems with your video can be fixed in post-production. Sometimes, you simply won’t be able to correct the brightness or contrast of a shot as much as you need to, or manage to isolate a single person’s voice in a room crowded with hundreds of people. Yes, it might be possible given enough time and skill, but post-production should be seen as a process to add polish and finesse to your video, not an opportunity to go back and fix mistakes that could have been easily avoided during a properly planned shoot. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video

 
 
 

Choose Your Music Carefully

Not every video needs background music, but if you’ve decided that yours does, be careful about your choices. For example, you probably wouldn’t expect to hear Norwegian death metal in a promotional video for an animal shelter. Ensure your music is suitable for your project.


Also, pay close attention to the licensing requirements of the music you plan to use. Unless you use royalty-free music or compose your own, most music is subject to stringent copyright restrictions that could land you in some seriously hot legal water if you don’t play by the rules.

Remember – a record company won’t care if you’re “only” using copyrighted songs in a short marketing video. It’s copyright infringement, plain and simple, and it could result in a costly lawsuit, so tread carefully and err on the side of caution.

TIP: There are several sites that offer royalty-free background music and sound effects, including:

  • FreeStockMusic.com

  • Incompetech.com

  • AudioMicro.com

  • RoyaltyFreeMusic.com


 
 
 

Don’t Overdo It with Transitions and Effects


Unless you’re making a Star Wars parody video (which would be kind of awesome in a marketing context), don’t use radial wipe transitions – or star wipes, or any of the other “zany” effect presets that come with your editing software. The more attention to draw to your transitions and editing, the cheaper and more amateurish your video will look (and yet we still forgive George Lucas for this).

If you have to, use simple cross-fades to transition from one shot to another. Let your content do the talking, not your editing software.

 
 
 
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