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Do videos cost $1000 a minute?



Do videos cost $1000 a minute?

You’re not sure where, but you know you’ve heard it. You just want to know if it’s true, Do videos cost a $1000 a minute? I mean, it would be great to know with certainty what a 3 minute video or a 5 minute video will cost.

$1000 a minute

The equation is simple enough. To get the per finished minute cost of a video, just divide the cost of the video by its final length. That means a $5000 video that is 5 minutes long, has a per finished minute cost of $1000. But a $100,000 video that is 100 minutes long also has a per finished minute cost of $1000. Which highlights the challenge of using a single equation as the sole factor in the cost of your video. The actual cost of producing a video includes multiple factors like:

  • the script

  • the number of shoot days

  • the size of the crew

  • the number of talent

  • the number of locations

  • the amount and type of equipment

  • the editing requirements

  • and much more

As a general rule, the shorter the video, the higher the per minute cost. The longer the video, the lower the per minute cost. That’s because there are certain fixed costs regardless of the length of the video.

Saving Money On Your Next Video

There are certainly ways you can save money on your next video. (See this post of how to save 33% on your next video).

  • You can share costs with other departments.

  • Produce more than 1 video at time.

  • Use transcripts to repurpose your video footage

  • Make sure you have a rock solid Creative Brief

Yes, longer videos can have a per finished minute cost of $1000. Shorter videos can cost $1000 per minute, but they can also cost $10,000, $20,000, $30,000 or more per finished minute. So back to your question, “Do videos cost $1000 a minute?”. The answer can be YES and/or NO. It all depends on the scope of your video. If “it depends” sounds like a cop out or you have questions about the cost of your video, leave a comment below or send me an email to info@zappl.in and ask away.




 
 
 

Why should we use video?



Why use video for your business? It’s a reasonable question to ask. The power of video lies not just in it’s ability to beautifully convey your story, but in it’s ability to connect and engage your audience. But how do you know your video is connecting with your audience?

We’ve talked about it before, you CAN NOT measure thoughts or feelings. You CAN ONLY track behaviors and actions.

FROM SOCIAL MEDIA

  • Social Video generates 1200% more shares than text and images combined

  • Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.

  • YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app.


FROM YOUR WEBSITE

  • Companies using video enjoy 41% more web traffic from search than non-users

  • Video on a landing page can increase conversions by 80% or more.

  • 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.

  • 70% of marketers claim video produces more conversions than any other content.



Visit zappl.in where you’ll find a variety of resources to help you during the video production process.



 
 
 

Why is video so important for our brand?

7 Reasons Why Video Is Important For Your Brand

INFLUENCE



  1. 4x as many consumers would rather watch a video about a product than read about it.

  2. 87% of online marketers use video content.

  3. 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

  4. 59% of executives would rather watch video than read text.

  5. YouTube visitors spend more than 4 billion hours watching videos – every month. -YouTube


MOBILE

  1. Mobile makes up more than half of global watch time on YouTube. -YouTube

  2. 9% of Twitter video views happen on a mobile device. -Twitter

How can you capitalize on the importance of video in your organization?




If you have questions leave a comment below or send an email to info@zappl.in



 
 
 
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