top of page
Search

Subject Matter Experts

Subject matter experts (SME) are kind of like non-actors with actor credibility. Having someone who is an expert on the product or service you provide speak about the benefits of your company can give a customer confidence. But it’s better if this person is NOT an actor. We’ve all seen ads that say “nine out of ten dentists recommend” and while those statistics may be true, the people on-camera are obviously actors and not dental professionals. An SME could be someone from within your company or an outsider. We will do our best to make that person comfortable on-camera so they can share their knowledge with the audience. This authority figure can help convince the audience that your company is reliable and trustworthy.

 
 
 

Origin Stories

We’re all curious by nature and talking about a company’s origin story is a good way to connect with customers. While doing so could involve some reenactments, people really want to hear the story from the horses’ mouth. Let us sit down with your founder or talk to employees about the legend behind the business. We can help you tell your story in a way that’s entertaining, informative, and engaging. A great addition to these videos is archived footage or photos. If you have old pictures of when the business was first started, video of your first transaction, or any other piece of media that helps illustrate an origin story, we can use it in a video. The result is a piece a tribute to your business that’s fueled by the people who created it.


 
 
 

Holiday Greetings & Greeting Video


We love recording holiday messages for our clients! December tends to be a time of year when everyone is in a pretty good mood and they want to share those positive feelings. And of course, express their thanks to customers for a year of patronage. Using non-actors for these videos is definitely the right call. Especially for small businesses, people will recognize the person wishing them well and appreciate the gesture. It’s also fun to include the staff for these videos. Again, customers know the staff and may have connections with them. It can also be fun for employees to show their pride in the company by identifying as part of the team and sending out holiday greetings. Show off the personality of your company with a casual holiday message that’s all sugar and spice.


 
 
 
bottom of page