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Brand video


This is the video that ideally sits on your homepage or about page. Therefore, it needs to represent your brand in one short, engaging video.

You can use a brand video to convey your brand story, highlight your brand values and what you stand for, or perhaps state what you do and how you stand out from your competition. A brand video should be the flagship video content that clearly conveys who you are and why they should be looking at your site.

People consider your brand as your name, and it's a sight for your organization, so before adding any video for marketing purposes, make sure that it describes your brand adequately so the audience can easily understand your ideas and motives.



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6 Best types of corporate videos


Videos are all around us. From our television sets to phones and laptops to giant billboards, videos have evolved as the new paradigm for advertising. Besides, long gone are the days when corporate videos were considered a luxury reserved for only a few wealthy corporations.

Corporate videos can be the best ingredient for your marketing strategy. But while videos are practical and efficient for marketing strategies, you should always know what video is to be used and where it needs to be shared. One video may look better to you; however, it often depends on what you are sharing and what type of audience you have.

Now, without any further ado, let’s have a look at the best types of corporate videos, along with the best corporate video examples that you can add to your video marketing strategy.


The brand video explains to you in our next blog.


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Keep Your Script Short and Sweet



Less is definitely more in video scriptwriting. You may be tempted to bombard your audience with so much information, especially when creating an instructional video. Is there a way all these information pieces can be summarized in 2-3 minutes or slightly longer for training videos but still remain succinct?

Focus on the main points of your video and avoid any irrelevant information. Unnecessary repetitions are also not recommended unless done tastefully. When repetition is used right, it can enhance memorability.

Here are a few tips and tricks to keep your script precise;

  • Make every part of the script relevant to the general purpose of your video.

  • Avoid unnecessary repetitions (unless you're creating dramatic effects).

  • Cut the redundancy and avoid the use of fluff words (these waste time yet have no impact on your audience).

  • Use simple language and avoid using overly complicated words.

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