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Company Culture Videos


Clients who come to us for a company culture video are looking to attract new hires and show off what makes their companies great. If the goal is to talk about company culture, it’s a good idea to use non-actors in the video. The audience watching this kind of video is looking for authentic, accurate information about what it’s like to work for a company. Using stock footage or actors comes off as not only transparent but also inauthentic. Instead, have a b-roll of the office, outings, or whatever else speaks to the work experience of your employees. Let us interview your workers and ask them about their job and the vibe around the office. Have managers talk about their expectations for the team and how they all work together toward a common goal. This is the kind of content that rings true and makes a potential employee comfortable with and excited about working for you.


 
 
 

Welcome Videos


We produce a lot of training videos. Businesses know video is an efficient way to train new employees by providing important information without taking time out of another person’s schedule. Many of these videos start with a welcome message to make the new hire feel like a part of the team. Even though we feel a training video can be hosted by an actor, the welcome should definitely come from someone inside the company. Ideally, this would either be the head of the company or someone the employee watching the video recognizes. This small personal touch can make workers feel valued and starts the boss-employee relationship off on the right foot.


 
 
 

Using Real People in Corporate Video



In this blog, we want to talk about the flip side of the coin. There are times when using non-actors in a corporate video is the best choice. Audiences respond well to authenticity and there are definitely instances when using the company founder, employees, or customers serves to connect with viewers.

 
 
 
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