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Studies show that people remember:

10% of what they hear — — 20% of what they read — — 80% of what they see.

And this is because the human brain processes visual cues better than written language.


It is time to change how we decipher and communicate valuable data because we often fail to understand and report the information we own.


Data visualization gives you the opportunity to see the real meaning of your data and the insights they hide.

Data visualization is versatile and it can be used in all business departments and industries and for a wide range of purposes, like:

- Risk Management

- Cost Tracking and Reduction

- Investments Analysis

- New Business Opportunities Identification

- Assessing Value for an Acquisition

- Tracking Project Progress with Scorecards

- Tracking your Website Performance

- Planning the Launch of a New Product

- Evaluating the Efficiency of a Manufacturing Plant

- Budgeting and Allocation of Company Resources

- and many more…



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Corporate videos play significant roles in a business, for example, creating brand awareness, providing instructions and training, and advertisement functions in an interestingly peculiar way that no other form of media can.

Consumers prefer watching a short clip to reading a long blog post talking about the same thing. This is not to say that articles and blogs are not important; they still have their place.

The sight has also proven to be a powerful sense when it comes to the retention of information. This study reveals that people remember about 20% of what they read and a whopping 80% of what they perceive by sight.

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  1. How would you describe yourself in one sentence?

  2. What is your main goal for using this website/product?

  3. What, if anything, is preventing you from achieving that goal?

  4. What is your greatest concern about [product/brand]?

  5. What changed for you after you started using our product?

  6. Where did you first hear about us?

  7. Have you used our [product or service] before?

  8. Why did you choose to use our [product or service] over other options?

  9. Have you used a similar [product or service] before?

  10. How do you use our product/service?

  11. How can we make this page better?

  12. What’s the ONE thing our website is missing?

  13. What, if anything, is stopping you from [taking action] today?

  14. What are your main concerns or questions about [product or service]?

  15. Thanks for [taking action]! How are you planning to use [product or service]?

  16. How would you describe the buying experience?

  17. Do you feel our [product or service] is worth the cost?

  18. What convinced you to buy the product?

  19. What challenges are you trying to solve?

  20. What nearly stopped you from buying?

  21. What do you like most about our [product or service]?

  22. What do you like least?

  23. What feature/option could we add to make your experience better?

  24. How could we have gone above and beyond?

  25. Net Promoter Score (NPS): how likely are you to recommend our products?

  26. Customer Satisfaction (CSAT): how satisfied are you with our product/services?

  27. Customer Effort Score (CES): how easy did (the organization) make it for you to solve your issue?

  28. Is there anything you’d like to add?

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