How would you describe yourself in one sentence?
What is your main goal for using this website/product?
What, if anything, is preventing you from achieving that goal?
What is your greatest concern about [product/brand]?
What changed for you after you started using our product?
Where did you first hear about us?
Have you used our [product or service] before?
Why did you choose to use our [product or service] over other options?
Have you used a similar [product or service] before?
How do you use our product/service?
How can we make this page better?
What’s the ONE thing our website is missing?
What, if anything, is stopping you from [taking action] today?
What are your main concerns or questions about [product or service]?
Thanks for [taking action]! How are you planning to use [product or service]?
How would you describe the buying experience?
Do you feel our [product or service] is worth the cost?
What convinced you to buy the product?
What challenges are you trying to solve?
What nearly stopped you from buying?
What do you like most about our [product or service]?
What do you like least?
What feature/option could we add to make your experience better?
How could we have gone above and beyond?
Net Promoter Score (NPS): how likely are you to recommend our products?
Customer Satisfaction (CSAT): how satisfied are you with our product/services?
Customer Effort Score (CES): how easy did (the organization) make it for you to solve your issue?
Is there anything you’d like to add?