What should we not do for our video?

Riders in the Sky have a saying, “That would be the easy way. But it wouldn’t be the cowboy way!” It seems that some people like their video production to be a challenge and think the easy way is for wimps.

So, to the tough guys, here’s the perfect formula for sleepless nights, ballooning budgets, extended deadlines, and uncomfortably long one-on-one conversations with your boss.

In other words, here’s 20 easy ways to make your video hard. Don’t Plan

1. Make it up as you go

2. Punt the strategy

3. Skip the Creative Brief

4. Make your audience “The World”

5. Share at least 82 of your most important messages

6. Always assume

7. Cut corners

8. Rush, Rush, Rush

9. Be too busy to communicate

10. Don’t budget

11. Speculate on a delivery date

12. Avoid Calls to Action like the plague

13. Make your Call to Action a feeling

14. Make sure everyone in your office has a say

15. Don’t read the scripts, but approve them anyway

16. Make changes frequently and often

17. Don’t worry about tracking results

18. Ditch the analytics and

19. Steer clear of SEO

That’s it… Just a few of the easy ways you can make your video really hard. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video

How do I read a video script?

• Scene

Also called a slugline it tells you when and where the scene is set in 3 parts:

1) The first part tells you if the scene is set inside (interior/INT.) outside (exterior/EXT.) 2) The second part tells you the location of the scene 3) The third part refers to the time of the scene

EXT. FROZEN RIVER AND HILL – DAY – 1919

• Action

This is a descriptor of what’s happening in the scene.

• Character

The character is simple enough, it tells you who is speaking.

• Parenthetical

A parenthetical is a description that appears below the name of a character and before their dialogue. It gives the actor the context of who they are speaking to or describes the way they are speaking.

• Dialogue

The dialogue tells you what the character says in the scene.

Those are the five key elements of an AV or 2 column script:

1. Scene

2. Action

3. Character

4. Parenthetical

5. Dialogue

Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video

How do I read a video script?

• Scene

• Action

• Character

• Parenthetical

• Dialogue.

1. B-ROLL is a way to designate additional cutaway shots or other generic footage the editor can use to tell your story.

2. CU is a Close Up. This framing is just above the head to the upper chest.

3. ECU is an Extreme Close Up and shows even more detail than a close up – which is why it’s also called a detail shot.

4. EST is an Establishing Shot. This is usually the first shot of a scene. It’s used to establish the scene and provide the context of where the action is taking place.

5. LS means Long Shot. Think of a really wide shot where the camera is far away from the subject. That’s a Long Shot.

6. MOS is shorthand for filming without sound and i’s origin is entertaining. In the 1920’s a German director was shooting a film in Hollywood and said to his crew, “Now ve vill film mit out sound!” which they thought was hilarious and it stuck.

7. MS is a Medium Shot, which is also called a waist shot because it frames in the actors waist.

8. OS tells you the actor is physically Off-Screen. This is often used when a character is serving as a narrator for a scene. In the script you’ll see their name followed by a parenthetical of OS.

9. OTS is another frequently used camera angle and is an abbreviation of Over the Shoulder. In on OTS shot, the camera is lined up behind an actors shoulder with a medium shot of another actor who is facing the camera.

10. TITLE is just text that appears on a screen. It might include sub-titles or titles superimposed over the video.

There you go. 10 abbreviations you’ll see in a video script. In our third and final installment on how to read a script I’ll give you 6 practical suggestions that will help you approve your script with confidence knowing you won’t need extra changes later on. That’s in our last installment of “How do I read a script?” Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video