top of page
Search

LinkedIn video lengths

LinkedIn was the last one to join the video party, only launching native video in 2017. Better late than never! Ever since then video content has only grown in popularity, earning on average three times the engagement of text posts on the platform.

It is important when creating video content for LinkedIn to remember that viewers aren’t your standard social media surfers, they’re professionals typically at work with more time to view content. Which is why LinkedIn recommends videos should fall within the brackets of 30 seconds to 5 minutes. LinkedIn In-Feed posts video length: 30 seconds to 5 minutes

LinkedIn suggests that you should optimize your video length based on your ad objective. For example, for brand awareness and brand consideration videos should be under 30 seconds (15 seconds is ideal) and you should test longer videos for demand generation. Brand awareness/consideration videos: <30 seconds Upper-funnel marketing videos: 30-90 seconds Storytelling/insight videos: up to 10 minutes




 
 
 

How Long Should Social Media Videos Be?


It is so hard to grab and hold people’s attention nowadays! There are distractions everywhere and an overwhelming amount of content for people to choose from, meaning you’ve got to work even harder for your content to to perform well.

So, shorter is better, right? As you’ve probably guessed, it’s not quite that simple! Your videos should not only be tailored to your audiences’ distraction-prone tendencies, but to the platform you are sharing the content on. Chances are your audience on YouTube will be more willing to watch a 4 minute video, than on Instagram where users won’t give it more than 15 seconds (at a push!)


Customizing your videos to your platform is the key to holding your audience's attention and ensuring your video content performs. Which is why we created this handy guide to the optimal video length for the most popular social media platforms. We’ve combined our 5 years of expertise in video with existing research in the area to help optimize your videos.

 
 
 

Promotional videos that increase brand awareness & sales

The role of marketers gets harder by the day for business promotion. Audiences are fragmented, media continues to grow more complex and breaking through the clutter has never been more challenging.


And that’s where ZAPPL and the power of promotional video production can help...


We produce compelling promotional videos that captivate audiences, inspire action and drive results for businesses and brands. Content that your customers will love.


Content that gives customers the confidence to take the next step, whatever that may be..



Product Photography | Zappl | Zero Aperture Production Pvt Ltd | www.zappl.in |

Product Explainer | Product Photography | Corporate documentary | Video Production | Promotional Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising |YouTube | Testimonials Video





 
 
 
bottom of page