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Video Support


Without an established brand to help generate interest and recognizability, being an independent retailer can be difficult. You need to create awareness in the target market. A video can help promote not just your store, but also your products and services. Use this format to give viewers a tour of your store, tell your business origin story, or talk about what makes your shop unique. Once this content is created, it can be posted on a website, used as a whole or in parts on social media, and uploaded to YouTube. A video is a piece of content with a lot of potential.






 
 
 

Product Placement


If you have a great selection of products, now is their time to shine. Did you create a new display highlighting a brand that’s a major seller? Or maybe you finally completed a deep dive inventory that revealed some old favourites? We’re guessing that you’ve taken the time to make sure products are easy to find and grab in anticipation of returning customers. Creating a glow-up video can attract the attention of people who have been anxiously awaiting the chance to buy the products they’ve been missing.






 
 
 

Guided Tour


It seems that most businesses have used the pandemic to change things up. That may include a foray into e-commerce or the offering of new products. So much time with an empty store also inspired businesses to take on improvement projects. Does your space look different than it did in early 2020? From deep cleans to major renovations, show off your hard work! Try using a customer perspective by walking in the front door and proceeding through the store, stopping to look at each section. This setup works especially well for a smaller retail space. In a larger store, you could tour departments separately and even make individual glow-up videos that run daily for a week. Let returning customers know about changes and entice new customers with a store that’s full of great finds.






 
 
 
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