The “Call to Action” is your key takeaway and the very next step you want your audience to take. Since it calls them to act, it’s also one of the primary ways you can gauge their response. CTA Examples:
• Call our friendly staff to schedule an appointment today.
• Click the link below to schedule your free consultation today.
• Go online now to see how we can save you money.
Strong CTA’s share 5 key traits:
Singular
They have a single desired outcome.
Directive
They direct your audience to your outcome.
Actionable
They require your audience to action
Obvious
They are easily understood.
Measurable
A real call to action can be measured.
It’s important to remember that, you CAN NOT measure thoughts or feelings. But you CAN track behaviors and actions.
Why does your video need a call to action?
Because you’re investing in an outcome and by calling your audience to action you can begin to measure the effectiveness of that outcome. In other words, a good call to action can help you measure the ROI of your campaign.
So back to our question:
“Does my video need a Call to Action?” If you want more than just a pretty video, then yes, your video needs a strong call to action. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video