Across big companies, many employees often don’t have any contact with the owner or high-level executives. If company-wide information needs to be dispersed, it’s best to have it come from a non-actor. Workers who are part of a large workforce may already feel insignificant, so it’s important to try and make everyone feel included. When the message comes directly from an important figure, it carries weight. Once again, we do our best to make the person feel comfortable on-camera so they can focus on a genuine delivery that makes employees feel important.
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