Now we know that different light sources have different temperatures, we need to account for these temperature ranges by manually setting the camera’s white balance – a process that basically tells the camera what “true white” looks like in an environment to avoid color casting.
In the image above, the shot on the left has a blue color cast caused by the natural temperature of the daylight in the shot. The white balance of the shot on the right has been set correctly, capturing the true colors of the image.
Many cameras have an auto-white balance feature, but I strongly recommend learning how to set it manually. This avoids relying on your camera to achieve a correctly color balanced shot. You can learn how to do this by referring to the instruction manual of your camera.
Even if the color casting in the example above is the effect you’re trying to achieve, film the shot using the correct white balance and adjust the color in post-production – don’t rely on lazy camerawork to achieve a particular effect.
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