Without an established brand to help generate interest and recognizability, being an independent retailer can be difficult. You need to create awareness in the target market. A video can help promote not just your store, but also your products and services. Use this format to give viewers a tour of your store, tell your business origin story, or talk about what makes your shop unique. Once this content is created, it can be posted on a website, used as a whole or in parts on social media, and uploaded to YouTube. A video is a piece of content with a lot of potential.