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28 customer feedback questions



  1. How would you describe yourself in one sentence?

  2. What is your main goal for using this website/product?

  3. What, if anything, is preventing you from achieving that goal?

  4. What is your greatest concern about [product/brand]?

  5. What changed for you after you started using our product?

  6. Where did you first hear about us?

  7. Have you used our [product or service] before?

  8. Why did you choose to use our [product or service] over other options?

  9. Have you used a similar [product or service] before?

  10. How do you use our product/service?

  11. How can we make this page better?

  12. What’s the ONE thing our website is missing?

  13. What, if anything, is stopping you from [taking action] today?

  14. What are your main concerns or questions about [product or service]?

  15. Thanks for [taking action]! How are you planning to use [product or service]?

  16. How would you describe the buying experience?

  17. Do you feel our [product or service] is worth the cost?

  18. What convinced you to buy the product?

  19. What challenges are you trying to solve?

  20. What nearly stopped you from buying?

  21. What do you like most about our [product or service]?

  22. What do you like least?

  23. What feature/option could we add to make your experience better?

  24. How could we have gone above and beyond?

  25. Net Promoter Score (NPS): how likely are you to recommend our products?

  26. Customer Satisfaction (CSAT): how satisfied are you with our product/services?

  27. Customer Effort Score (CES): how easy did (the organization) make it for you to solve your issue?

  28. Is there anything you’d like to add?

 
 
 

WHERE SHOULD I PUBLISH MY VIDEO?

Updated: May 11, 2022

A brilliant video won’t go very far on its own.

Planning should always come first in your video process, so you can work out who it’s for, where it'll go and why you’re doing it before you even touch the brief. Without it, your video could be failing to reach your target audience. And if you've already got a video ready to go but haven't done any activation planning yet, don't fret! You can still use this guide to help make sure your content works harder for you. 4 ESSENTIAL QUESTIONS TO HELP YOU FIGURE OUT WHERE TO PUBLISH YOUR VIDEO


1. WHAT DO YOU WANT TO ACHIEVE ?


Every business has its own goals, from boosting awareness to increasing sales, to better engagement on social media platforms. Your goal will ultimately shape what success looks like to you and whether your campaign has gone well. But it also defines how you should distribute your video.

Think about your sales funnel: consider whether you’re trying to raise awareness, push leads, drive decision making, or keep customers interested, then decide how your video can help you do it. For example, if you’re launching something new? You should think about promoting your video with paid social. Helping customers out with an explainer video? Put long-form content on YouTube for them to view while they research.

But if you’re not sure how to reach your goals with the video? We can help you there. Just ask. 2. WHO IS YOUR AUDIENCE?

90% of customers agree product video aids buying decisions, and 85% want more video from brands (Forbes), but who, exactly, is your audience? Take a step back and build a clear picture of the group you’re trying to reach. Think about the channels they use, the shows they watch, and ultimately, which platforms are worth pursuing. Is there anything your target customer is looking for or expecting from your sector? Knowing the answers to all these questions will help you figure out the best platforms to achieve your goals.

For example, you might know you want to use social media advertising to boost awareness — but your target market is under 18s. So, you’re better off using TikTok or Instagram, which have more users in that demographic than Facebook. Or, if you know you want to speak to an audience that watches DIY shows, you might think about spending on pre-roll ads or Sky AdSmart.

Ultimately, to reach the right people you have to be in the right place because if you don’t think it through from the start, you risk wasting your budget — and your chances.

3. DO YOU HAVE THE RIGHT FORMATS?

Once you’ve answered the questions above, you should have an idea of how you want to activate your video. But just as one video won’t work for all people, on a technical level, it won’t work for all channels, either. If you’re not confident or comfortable with doing this, ask us to step in and take the reins.


4. WHAT’S YOUR BUDGET?

93% of marketers agree video is an important part of their marketing strategy (HubSpot), but whether you’re using social media, TV, or another channel, budget is crucial. It all depends on what you’re trying to achieve and which platforms you use. But, even a small budget will stretch further than you think.

TV is no longer just for big brands; there are lots of advertising options on streaming and on-demand platforms, which allow you to target specific audiences too. And on social media, you might want to invest in more targeted advertising to reach particular people, or to give your video content a wider reach.

You’ll always need to set some money aside for media spend, or you won’t be able to get your video out there — but if you’re unsure how to use it wisely, we can help.

HAVE WE SPARKED SOME IDEAS?

  • Our key tactics and approaches

  • The details of main distribution channels to help you work out what to post when, where, and why

  • How best to use each platform

  • Where your video could fit in your sales funnel

  • Practical advice on watching the budget sheet.

Whether you’ve got a spark of an idea or a fully-formed plan, our door’s always open. And it all starts with a conversation. Call us up or send an email to book a kick-off meeting, where we’ll build a picture of your brand, talk you through our process, timings, and costs, and decide the next steps together.

Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog

 
 
 

Does my video need a call to action?


The “Call to Action” is your key takeaway and the very next step you want your audience to take. Since it calls them to act, it’s also one of the primary ways you can gauge their response. CTA Examples:

• Call our friendly staff to schedule an appointment today.

• Click the link below to schedule your free consultation today.

• Go online now to see how we can save you money.

Strong CTA’s share 5 key traits:

  • Singular

They have a single desired outcome.

  • Directive

They direct your audience to your outcome.

  • Actionable

They require your audience to action

  • Obvious

They are easily understood.

  • Measurable

A real call to action can be measured.

It’s important to remember that, you CAN NOT measure thoughts or feelings. But you CAN track behaviors and actions.

Why does your video need a call to action?

Because you’re investing in an outcome and by calling your audience to action you can begin to measure the effectiveness of that outcome. In other words, a good call to action can help you measure the ROI of your campaign.

So back to our question:

“Does my video need a Call to Action?” If you want more than just a pretty video, then yes, your video needs a strong call to action. Have questions about YOUR video? Let us know: Visit our website www.zappl.in/blog ___________________________________ Zero Aperture production Pvt. ltd. is an video communications company that brings businesses perspective through ideas, messages and stories. Product Photography | Zappl | Zero Aperture Production Pvt Ltd |www.zappl.in | Product Explainer | Product Photography | Corporates documentary | Video Production | Promotional Videos | Internal Videos | Corporate Videos | Training Videos |Animation Video Marketing | Video Distribution | Video Advertising | YouTube | Testimonials Video


 
 
 
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